【 Guo Ge Creation Camp 】 Offline Launch Meeting Participated in Guest Group Photo Taking as a souvenir
two021Year 10Month 2eightOn the day, Google Office in Shenzhen and Hugo Cross border officially launched the "Guoge Creation Camp" project, striving to create the strongest IP lineup in the industry for cross-border e-commerce independent stations. Special invitation for the offline launch of the 'Fruit Song Creation Camp'twentyA senior observer closely connected to Google in the cross-border field, sharing based on their own experience how Google and its products can mobilize multiple resources, help seed KOLs play with multiple cross-border identities, and achieve the creation and monetization of personal IPs.
At the event, Lydia, the Channel Director of Google's Greater China Agency Management Department, introduced the original intention of the establishment of the "Guo Ge Creation Camp". She said, "Google looks forward to creating the first Google professional content creation space in the cross-border e-commerce field led by two groups: industry forward-looking sellers and practical operators through the" Guo Ge Creation Camp "project, gradually enriching the Google content ecosystem in the cross-border market.
Group discussion and sharing session on the overall popularity of Google's outbound topicsone
Group discussion and sharing session on the overall popularity of Google's outbound topicstwo
As the cross-border cooperation between Google and Hugo continues to deepen, the core of this "Fruit Song Creation Camp" project has also expanded to the strategic level of how to further expand the market volume of Google advertising. According to research by eMarketer, a market research institution, 2020Since the beginning of the year, as consumers' willingness to purchase online has become increasingly high, exceeding 6five%E-commerce sellers are considering opening new paid traffic channels to achieve higher sales. The absolute dominance of Google Advertising in the commercial search advertising field and the sustained and stable growth of YouTube video advertising popularity have determined about 3% of the global market0%The online marketing budget is included by Google, which also accounts for over 1% of this data0First place in the year. The long-term demand for online shopping makes it easier for cross-border e-commerce sellers and advertisers to reach potential consumers through Google search and other features.
The 'Guoge Creation Camp' embodies the vision of guiding cross-border e-commerce sellers to truly understand the core charm of Google advertising and disseminating the most real-time and accurate information in the Google advertising market. It emerged in the context of the rapidly developing online digital era.
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Based on the market research results of Google and Hugo, it is concluded that for overseas enterprises, combined with their actual business needs, they will need two types of people in the topic community to guide and assist them in their overseas journey. These two types of people are "evangelists" who mainly focus on market observation and industry insight output, And a "practitioner" who provides professional guidance on daily account operation and optimization based on Google advertising practices.
The 'Guoge Creation Camp' will mainly incubate and support top Google topic leaders in these two industries, accumulating a large amount of high-quality original content based on mature experience and successful cases. It will conduct multi-site promotion on the Hugo cross-border channel, enhancing Google's overall topic popularity in the cross-border overseas circle. Hugo Cross border and Google will also provide special support for the first batch of Guoge observers in the next three months from four dimensions: personal positioning, content matrix, interactive retention, and IP monetization, bringing more innovative content sharing in the cross-border industry.
Since this yearJulyPreheating the 'Fruit Song Creation Camp' projectSince then,The first batch of seed fruit song observersShowing various supernatural powers,variousallIts ability toAnd at 10Month 2eightDuring the offline kickoff meeting on the daywithOpen and freeofshareForm, multi-dimensional and all-roundlandexhibitThe 'Fruit Song Creation Camp' will bringinnovateMarketing influence.
2021one0monthStarting,【Guoge Creation Camp】We will also conduct tours in leading cities in East and South China,Produce more fruitful knowledge fruits within 3 months. Looking forward to the growth of Hugo&Google&GoGo observers together, andmoreindustrytopicleaderandEvangelist&Practitioner'sOffline communicationmeeting,We also invite everyone to join us in singing praises of the fruits!
*For friends interested in the "Fruit Song Creation Camp" project, you can scan the QR code of the poster below or click【Sign up here】Communicate with us to obtain more information about the next offline communication meeting!
(Source: Official account of Hugo Observer)
The above content is the author's personal opinion and does not represent Hugo's cross-border stance! This article is reprinted with the authorization of the original author, and reprinting requires the authorization and consent of the original author.