"Xingyun Group" completed round C financing of 200 million US dollars and positioned itself as a global commodity integrated service platform


Source: 36kr

36 krypton learned that the global commodity comprehensive service platform "Xingyun Group" has recently completed a round C financing of 200 million US dollars. This round of financing is jointly led by Taikang Life Insurance, Honghui Capital and Zhongyuan Capital. Chenxing Capital, Yinshan Capital, Jianfa Xinxing Investment, Xingnahe Capital, Pansheng Assets, and the old shareholders Jingwei China and Suoyuan Capital continue to follow the investment. Huaxing Capital acted as the exclusive financial adviser in this round. It is reported that this round of financing funds will be mainly used for the in-depth expansion of the industrial chain, the improvement of the supply chain capacity, and the supplement and expansion of the team.

Previously, Xingyun obtained a round A financing of 300 million yuan led by Jinshajiang Joint Investment, a round B financing of tens of millions of dollars led by Jingwei China, and a round B+financing of 100 million dollars led by the National SME Development Fund.

In 2020, Xingyun has upgraded its brand. Under the new group structure, it provides one-stop, full link global commodity comprehensive services, including brand services, Xingyun global remittance supply chain management middle office system services, supply chain trade financing services, and cross-border logistics services.

The founder Billy told 36 Krypton that now Xingyun is positioned as a global commodity integrated service platform, and domestic brands have accounted for 30% of the supply chain. We are optimistic about the rise of Chinese consumer brands. Next, Xingyun will increase its investment in this area and strive to increase this number to 50%.

At present, the platform covers more than 2000 brands in more than 40 countries and regions around the world, including Kao, LG, Lancome, Swisse, LAMY, etc. The categories involved include mother and child products, beauty personal care, food and health care, daily necessities, fashion luxury, etc. The number of SKUs exceeds 150000.

On the upstream side, Xingyun provides omni channel distribution services for overseas brands; On the downstream channel side, Xingyun has served 160000+online and offline customers so far. In addition to domestic retailers with global supply chain demand, there are also overseas retail groups such as Takashimaya and Isetan.

The team said that after five years of rapid development, the whole process cross-border supply chain service built by the Group has formed a transaction closed loop in the upstream, midstream and downstream, which can help the brand and the import and retail channels connect efficiently, simplify the transaction process and exchange resources, and gradually extend its capabilities to domestic and foreign consumer goods supply chains. Xingyun's supply chain service capability has been continuously improved. It is reported that the gross profit margin of the enterprise will increase by 173% year-on-year in Q1 2020.

After this round of financing, Xingyun will focus on two directions: on the one hand, it will provide more value through deepening the industrial chain, expand upstream categories and trading scenarios, and constantly build up competitive barriers; On the other hand, the gross profit and profit margin can be improved by extending the comprehensive service capacity of the supply chain. In the long run, the company hopes to build a global e-commerce supply chain company and continue to upgrade the new cross-border commodity channel of "buying and selling globally".

The Xingyun team now has more than 700 people. At present, the company has set up double headquarters in Shenzhen and Hangzhou, and has set up shareholding companies and domestic and foreign branches in Guangzhou, Shanghai, Hong Kong, Germany, Japan, Australia and other places, and has established supporting cooperation warehouses in more than 10 pilot cities of cross-border e-commerce across the country.

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